Our assignment was to create a poster campaign for our client that would cut through the clutter and really get people’s attention, so they would definitely remember one name for bird control solutions -- Gulfshore Bird-A-Way.
Approach
Since our client had a limited budget, we really needed to do something fun and memorable that would get his company’s name out there and generate some buzz. So, we played off all the various different names that people call these nasty-looking bird droppings in order to get their attention and hopefully remember our client’s name for bird control solutions. But we didn’t stop there. We even created the names themselves out of bird droppings.
Results
By using this funny name-dropping ploy to get our client’s name out there for bird control solutions, we were able to create some buzz and, at the same time, help increase awareness of his company’s name. All of which ultimately helped him drum up some new business.
