This poster is designed to promote the event of selling Korean designers' new products at Dongdaemun Design Plaza in 2019

The poster has two key visual ideas. One is that the grid used for the posters was inspired by the surface of the Dongdaemun Design Plaza(ddp) designed by the great architect Zaha Hadid. Another is using the grid to represent the sharp(#), where the form & pronunciation of the sharp(#) means for shop or store.

The combination of the two ideas was well suited to promoting the event of selling designer products under the host and sponsorship of the Dongdaemun Design Plaza(ddp) & Seoul Design Foundation.

Please refer to the following links.
https://vimeo.com/367243730
https://vimeo.com/367243791

The poster, which maximized the idea with the moving image, was good enough to appeal to the public. For this reason, the client was quite satisfied.