The poster has two key visual ideas. One is that the grid used for the posters was inspired by the surface of the Dongdaemun Design Plaza(ddp) designed by the great architect Zaha Hadid. Another is using the grid to represent the sharp(#), where the form & pronunciation of the sharp(#) means for shop or store.
The combination of the two ideas was well suited to promoting the event of selling designer products under the host and sponsorship of the Dongdaemun Design Plaza(ddp) & Seoul Design Foundation.
