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As founder Ev Williams said after the platform launched, “The ethos behind Medium is one of openness and democracy—like the Internet itself.”
Since their founding, Medium has evolved in pursuit of that mission, acting as a counterbalance to the downward spiral of online discourse. They needed new ways to express that ambition.
Seeking visuality with language, we shifted the saying, “a picture is worth a thousand words” into “a picture is a thousand words.” Using typography as a building block, we crafted an illustration system that gives depth to the written word.
New typography, and a future-inducing new symbol aim to bring readers and writers into discourse. Language, too, becomes a tool for Medium itself to engage in conversation and speak in service of the great minds on the platform.
The latest evolution of the Medium platform has been developed to encourage deeper relationships and exchanges between readers and writers—to be a place for a new idea to be challenged by different perspectives, grow stronger, reach its potential, expand its audience—and flourish.