Campaign direction was inspired by the adventurous tales of Jules Verne, Indiana Jones, and the Dutch Still Life movement. After sourcing a studio full of symbolic objects and surfaces, we curated the collection into "flavor" color-coded groupings. These groupings were further edited on set as we built and photographed inspirational "multiverse" narratives about adventure, mysticism, and personal exploration. We ultimately produced stylized, color blocked, narrative still life images that correspond to each flavor of the Lost Farm family.
