The disc pack is part of the rebranding of the well-known Postmodern Jukebox.

The concept is that the product would be available for purchase at the venue before and after the event, and would also be available for a limited time via the Postmodern Jukebox website.

The product is therefore aimed both at fans who want to take the experience with them when they go to a concert, and for those who, despite the fact that music content is available on many other platforms, still order the package via the website, thereby acknowledging and supporting the work of Scott Bradlee and Postmodern Jukebox.

The product is a music CD collection containing 4 of the artist's albums. The packaging is a fold-out "booklet" consisting of five pairs of pages, with a half-linen binding. It is made of paper, so we are also taking a step towards environmental sustainability by not using a plastic CD case.
Each of the pages contains something surprising and playful for the viewer, so it may also be of interest to those who already own some or all of the CDs included. Two of the albums can be pulled out from two small pockets on the sides, and two more can be pulled out when the middle pages are opened. The graphic design of the packaging is complemented by pop-up solutions, creating a playful harmony of 2D and 3D elements.