The goal of this project was to create an editorial layout for an article detailing weather patterns in the San Juan Islands. The San Juan Islands are located in between the state of Washington and Vancouver Island, British Columbia. The primary form of transportation between the islands is by ferry boat. Meteorologists keep a close eye on the islands, as boating is easily impacted by the region's weather.
For this project I chose to take a minimalist approach. I wanted to find a new way to convey a sense of navigating the narrow passageways through the islands. To do this, I first started by researching maps of the cluster of islands. By analyzing them from a birdseye view, I began to appreciate the negative space they created with relationship to the surrounding water. These narrow channels are an iconic part of the islands and play a major role in the overall environment of the Pacific Northwest. As such, I wanted pay tribute to these winding waterways in my spread. I was able to achieve this by playing with the shapes of an S and J (for San Juan). I eventually found a way to place them on the page that created similar blue waterways in the negative space of the letters. The triangular shape of the body copy was also chosen purposefully, as it calls upon common iconography of boating and weather symbols. Additionally, the arrow shape it creates subtly informs the reader that the article continues on to the next page.
The project overall was a success! My peers found it to be pleasingly minimal, and those familiar with the area enjoyed the subtle call out to the islands' geographical imprint. Minimal design that is successful and impactful is hard to achieve. I believe my reliance on powerful typography and bold colors helped me to achieve a successful minimal layout.