The goal of this project was to create a unique identity for Eco Park Expo. Eco Park Expo is an international not-for-profit member-based trade association that provides waterparks, aquatic venues and spray parks of all shapes and sizes with the knowledge and network they need to achieve innovative environmental sustainability.
The process began with research, word listing, and thumbnails. From there, the most unique brand concept was chosen and refined digitally. The brand mark was made by combining the form of a waterslide with the form of an infinity sign. The mark communicates the brand’s importance of fun and sustainable practices.
The project was successful in creating a flexible brand identity with an exciting brand voice that encourages and motivates Expo goers. A festive brand voice is essential as it positions the teachings as attainable and approachable advancements, expo goers can easily implement into their work.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US