The concept: The tongue-in-cheek headline serves to call attention to society’s tendency to constantly share every moment, which results in missing out on being present. Using bird-watching as an example to tie in the downside of constant digital “tweeting”, makes for a quick juxtaposition of “good” tweeting vs “bad” tweeting. The objective is to slow down and do one thing at a time to really get the most out of it – to savor the entire experience.
