Create a poster as part of a series targeting employees and promoting cxLoyalty’s HR wellness program “Peace of Mind” – an extension of cxLoyalty’s Journey to Well-Being (JTWB) mindfulness program. The concept should encourage employees to be more mindful of the beauty around them when traveling or during leisure activities, and spend less time connected to their phone. To be produced in four languages and distributed to global offices.
The concept: The tongue-in-cheek headline serves to call attention to society’s tendency to constantly share every moment, which results in missing out on being present. Using bird-watching as an example to tie in the downside of constant digital “tweeting”, makes for a quick juxtaposition of “good” tweeting vs “bad” tweeting. The objective is to slow down and do one thing at a time to really get the most out of it – to savor the entire experience.
Employee participation in the program was high. Twitter's stock plummeted :)