Develop a visual icon to anchor all Franchisee-facing communications beginning with the January Kick-Off event, continuing through the annual Franchisee conference and support all 2021 monthly sales meetings.

In the mobile tool business, no other organization is better equipped to support customers with unwavering confidence, compassion and resolve. This was never truer than it was in 2020. As an essential business, Snap-on® and their Franchisees were vital in their role of keeping technician customers working so they, in turn, could keep the world moving. The 2021 thematic was intended to be motivational and serve as a reminder of how to meet the ongoing, daily business challenge.

"Own Every Moment" challenged Franchisees to meet the moment in the role they played to keep the world moving and reinforced the notion that Snap-on was uniquely positioned to support them in doing that while bringing stability and growth to their business.