Calimax is a large supermarket chain. Calimax added and upgraded their delivery service and they needed to advertise it.
We created a new character by taking the regular shopping cart, upgrading it, give the cart life, personality, likeness, a touch of high tech and most of all: speed. We made posters, billboards and an emotion about the new service
Our customers fell in love with the new character. They love his personality, visuals and they keep following him in all media getting our intended message across. The character was such a success that it became the spokesperson for Calimax.