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Each year the School of Visual Arts creates an undergraduate catalog to present the best case for why prospective students should choose SVA, in NYC, to pursue their fine arts degree.
The original iteration of the design of the undergraduate catalog was called “Proof” – to indicate that we didn’t need to use marketing gimmicks to sell prospective students a tale on why they should come to come to SVA—we just needed to present them with the facts. To do this, facts are literally spelled out about NYC and SVA in the first 60 or so pages of the catalog with images and words. We then “prove” SVA’s value to an art student with the work of our students—we have more than 500 pieces of art displayed throughout the catalog.
This year’s catalog includes a hardcover with a lenticular image incorporating SVA’s recent logo change SVA (flower) NYC. Moving the catalog allows you to see “SVA”, the flower mark, or “NYC.” We also chose a high-quality glossy paper stock to best show the artwork. The resulting catalog is a substantial testament to the quality of output provided by SVA’s students.