This assignment was to review our portfolio at the time and to produce a comprehensive portfolio project exemplifying the highest expectations of the graphic design profession.
The In Case of Emergency (I.C.E.) mixers are pre-canned mixes which are used for easily making delicious cocktails whenever someone’s in dire need of a delicious boozy drink. The I.C.E. Cocktail mixers utilize a conceptual packaging system in which I explored a contemporary approach to vintage inspired aesthetics. This project was also an exploration with hand-drawn illustrations, type layout within the nutrition labels, and with information and element organization.
This packaging system exploration resulted in creating and utilizing detailed visual assets such as patterns, typography, icons, and illustrations to create a playful, yet unified packaging system.