Reintroducing a legendary resort onto a legendary island.
As Lanai is the island of contrasts we wanted to find a way to bring that to life in print. By creating combinations of vivid landscapes by joining horizon lines or integrating visual components, we showcase the island’s many landscapes as one.
These print ads were part of a fully integrated launch campaign, which included on- and offline Media. Since the start of the campaign in February 2016, Resort bookings and new guest acquisition has increased YOY.