Conceptually, Novaolo Is a wine about obscured identities. The name 'Novaolo' pays homage to the two matriarchs of the winemaker's Polish and Sicilian families. Through marriage both matriarchs lost their maiden surnames, 'Novaolo' is quite literally a combination of these two names. Sophisticated calligraphy combined with a diecut label in the shape of a notebook page, visualizes this conceptual label through an unexpected execution. The end result is a wine that stands apart with originality and unrefined simplicity.