Most agency sites look, act and say essentially the same thing. We wanted ours to stand out in a typically unconventional Zulu way. In doing so, we hoped to reach potential clients looking for a new agency partner; creative talent wanting to work somewhere different; as well as industry participants and trade press.
To not be like everyone else, we created a parody of what everyone else was doing – and took the piss out of the industry and ourselves in the process. The new site includes videos of fictional co-founders, highlights daily nap time culture, our patented Holist-I-Think strategic process and Super Buzzword generator, and even a case study for clients like Plan C Condoms and the world’s first ‘venereal video’.
Global trade press drove a 2,300% spike in our website traffic, sustained over 6 months after launch at 250%. Visitors spend an average of almost three minutes [2:49] on the site, a number even publishers would consider strong.
Visitors have reached out with praise and have loved our responses back – signed not from real Zulu employees, but from the fictional co-founders. In fact, the fictional Frank Zulu has been invited to speak at no fewer than 7 actual industry conferences and panel discussions. All the attention has been major a contributing factor in several new business wins, and was specifically called out in our overall win at the 2016 Ad Age Small Agency of the Year awards.