Most agency sites look, act and say essentially the same thing. We wanted ours to stand out in a typically unconventional Zulu way. In doing so, we hoped to reach potential clients looking for a new agency partner; creative talent wanting to work somewhere different; as well as industry participants and trade press.
To not be like everyone else, we created a parody of what everyone else was doing – and took the piss out of the industry and ourselves in the process. The new site includes videos of fictional co-founders, highlights daily nap time culture, our patented Holist-I-Think strategic process and Super Buzzword generator, and even a case study for clients like Plan C Condoms and the world’s first ‘venereal video’.
Global trade press drove a 2,300% spike in our website traffic, sustained over 6 months after launch at 250%. Visitors spend an average of almost three minutes [2:49] on the site, a number even publishers would consider strong.
Visitors have reached out with praise and have loved our responses back – signed not from real Zulu employees, but from the fictional co-founders. In fact, the fictional Frank Zulu has been invited to speak at no fewer than 7 actual industry conferences and panel discussions. All the attention has been major a contributing factor in several new business wins, and was specifically called out in our overall win at the 2016 Ad Age Small Agency of the Year awards.
Zulu Alpha Kilo
260 King Street East Suite B101 Toronto, ON M5A 4L5 CA