The inspiration came from the food coupons of 1980s in China. It conveys a reassuring sense of familiarity. The Kuala driving the tractor brings a vivid and amusing scene on the package, drawing attention and conveying clear message of goods to be imported and precious. The layout coming out of food coupon is well-organized, with key info highlighted, in which the fan-shaped logo is well put. Transparent wrapping film allows an efficient production and a large display area for the packaging design.