Wheat noodles has long been a staple food in China. The culture of noodles lasts over centuries and becomes a vital section. Luhua as a leading brand of chinese seasonings, is famous for its quality products of edible oil and seasonings. This new sub-brand of AUCA is a startup for its noodles business.
The inspiration came from the food coupons of 1980s in China. It conveys a reassuring sense of familiarity. The Kuala driving the tractor brings a vivid and amusing scene on the package, drawing attention and conveying clear message of goods to be imported and precious. The layout coming out of food coupon is well-organized, with key info highlighted, in which the fan-shaped logo is well put. Transparent wrapping film allows an efficient production and a large display area for the packaging design.
Luhua AUCA classic noodles aims to take up the high-end market and offer a new path regarding it. As a result, needs of consumer for better products are met and victory of Luhua to start the section is won.
Shenzhen Tigerpan Package Design Team
NO.188 JINGSHAN VILLA NANSHAN DISTRICT SHENZHEN, GUANGDONG 518067 CN