Wheat noodles has long been a staple food in China. The culture of noodles lasts over centuries and becomes a vital section. Luhua as a leading brand of chinese seasonings, is famous for its quality products of edible oil and seasonings. This new sub-brand of AUCA is a startup for its noodles business.

The inspiration came from the food coupons of 1980s in China. It conveys a reassuring sense of familiarity. The Kuala driving the tractor brings a vivid and amusing scene on the package, drawing attention and conveying clear message of goods to be imported and precious. The layout coming out of food coupon is well-organized, with key info highlighted, in which the fan-shaped logo is well put. Transparent wrapping film allows an efficient production and a large display area for the packaging design.

Luhua AUCA classic noodles aims to take up the high-end market and offer a new path regarding it. As a result, needs of consumer for better products are met and victory of Luhua to start the section is won.