After evolving its brand positioning to reflect growth and category diversification, Hayes Performance Systems lacked an asset catalog that properly reflected its mission and purpose and needed a photo and video shoot to create flexible assets for immediate use.
Within a two-day-shoot, capture a multitude of product video and photo assets that illustrate the people and processes that make Hayes the global manufacturer it is today. This required detailed shot list planning, clear team roles to move from one setup to the next and serious coordination to work around manufacturing floor shifts and many individuals' schedules.
The resulting photos reinforce Hayes’ position as a confident, approachable global brake manufacturer while providing a consistent look and feel across brand platforms. These photos were used for Hayes’ website, social media, paid media and internal documents – instilling personality and purpose for the brand.