I wanted to create a fun, energetic brand that promotes a healthy lifestyle. I included the citrus fruits in the logo to mimic a "sunburst," with seeds appearing to radiate from the logotype. This communicates the idea of contagious energy, and how this kind of energy can come from the food that you eat. The orange-red color communicates a friendly tone and is inviting to potential customers. The menu continues this bubbly energy by incorporating fun patterns and varying shades of the orange-red hue utilized in the logo.
