We were commissioned to participate in an exclusive project alongside a few selected brilliant international artists, to create a limited edition poster art design featuring some flavour-inspired artwork. The project was an open brief to generate an original creative visual, and our designated flavour was lemon.
Approach
When life gives you lemons, you make… lemon art. We wanted to emulate the super bubbly look of seltzer with a fun floating colourful universe. To achieve this, we created a fizzy background with paint, which we composited with our lemon shots into a tactile, fresh & edgy photo-illustration.
Results
The poster artwork has been a highly successful collaboration. It's been used for events, also across various points of sale, as fan giveaways - and further also used under alternative forms, such as packaging, t-shirts & other merchandise items. Happy days.
