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For the client, I wanted to show a more fun approach by going the illustrative route. With my logo design, it appeals not only to people of all ages who want ice cream. However, it also appeals to families who are with their children specifically. The client is a family-friendly establishment wanting to bring joy with their ice cream.
When coming up with concepts I focused a lot on the ice cream or the truck they use to serve it. These ideas had the name of the client in each of their designs. Although they were appropriate for the client it wasn't the best way to show the client. I decided to combine the ice cream and the cow portion of the client's name and got a rough but better idea. After this, I work with the colors using dark brown and pink colors to resonate with chocolate and strawberry. These two flavors being iconic and popular in the ice cream business. I began to make different ideas and work with the colors to present my final result.
Overall my professor was proud of my approach to the client's logo. He enjoyed how my approach relates to the client without the need for words to be included. The logo including the cow and ice cream combined and the tipping portion is shown as the ice cream is falling off the cone.