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The objective was to rebrand and redesign AutoZone’s packaging and identity.
The rebranding and packaging of AutoZone seduces car enthusiast with expression of playful dual-functionality and industrial appearance.
The wrench hooked into a curved rubber package transforming into a grip when bent is one example to express the mischievous factor that awakens inner child all enthusiasts possess. Just imagine playing with my packages in your garage, you can never leave your car.