AutoZone

View Bio View Enlarged Images View Full Credits

Award: Merit

Professor: Unattributed ACCD, Pasadena; Ania Borysiewicz & Andrew Gibbs

School: ArtCenter College of Design

Student: Suguru Ogata

Category: Design; Packaging

Country: United States of America

Award: Merit

Professor: Unattributed ACCD, Pasadena; Ania Borysiewicz & Andrew Gibbs

School: ArtCenter College of Design

Student: Suguru Ogata

Category: Design; Packaging

Country: United States of America

Title: AutoZone

Assignment

The objective was to rebrand and redesign AutoZone’s packaging and identity.

Approach

The rebranding and packaging of AutoZone seduces car enthusiast with expression of playful dual-functionality and industrial appearance.

Results

The wrench hooked into a curved rubber package transforming into a grip when bent is one example to express the mischievous factor that awakens inner child all enthusiasts possess. Just imagine playing with my packages in your garage, you can never leave your car.