The assignment was to create ads for a mundane traditional household product.
Approach
This concept is rooted in the idea that the product is raw and unfiltered. After digging deeper, that idea was associated with a person in your life who has a “no-filter attitude.” The person that isn’t afraid to tell you how they really feel about your cooking, because at the end of the day they know you can’t get rid of them.
Results
Sugar In The Raw is for life’s bitter moments, and it makes unpleasant situations notably sweeter.
