We were tasked with creating an identity for a collaborative-minded architectural practice specializing in residential and commercial spaces.
By reducing the acronymic letterforms down to clean, precise, rectilinear shapes, we evoked the feel of an architectural plan. Matching the typography color to the company name added visual resonance and makes the mark pop across many media applications. The combined letterforms create an exact square, a nod to the most classic shape utilized in architecture.
The logotype is bold and impactful, in both form and color, yet retains a sense of elegant consideration and delicateness due to the intricacy of the letterspacing and the matching counters. The letters are basically carved from a square with abstracted linear minimalism.