It's a rebranding project for Vanity Fair magazine. The goal of this project is to modernize the brand, but also remains its well-established formula: high-gloss and full-glamour. I hope to revive the grand, complex, and maximized style of the magazine and align it with the new brand voice: empowered, zeitgeist, and striking.
Approach
Typography and image creation are the key components of this project. By experimenting with various ways of image-making and typographic gestures to tell the story, I'm envisioning to refresh the brand image and establish the new brand voice.
