The assignment was to create an interactive shopping bag for a fictitious business.
My first step was to invite a store and the type of product it would sell. Eventually I decided on a haberdashery, a shop that specialized in men’s clothing and accessories. I came up with the name Harrison Haberdasher for this business. The logo symbol is an acronym of the title. The letters are “sewn” into one another. The purpose of this is to convey clothing and that this fictitious store also does repairs. Every part of the shopping bag had to have a purpose, design wise. So I listed out all the common accessories that could be available in this shop for inspiration. I noticed suspenders were the perfect shape that can also fit into the shape of handles. I revolved my design around the idea of the suspenders holding up the shopping bag.
A shopping bag with a simple vector illustration of suspenders being displayed on the front and back. The bag handles are made with ribbon, connecting the shape of the suspenders. The textile materials of the holders are made to transition the design into reality. There is also a front pocket with a coupon to make the bag look more like a dress shirt. The interaction comes from the costumer feeling the texture of the handles and removing the coupon from the pocket. To add some weight to the design, there are icons on the side of the bag to show what products are sold in Harrison Haberdasher.