The Assignment aims to increase the awareness and create the brand image that attaches the brand identity. Moleskine is known as the high-quality travel notebook, with the sense of luxury. According to research, the study shows that more high-tech CEO and employees prefer to use Moleskine to write their idea. Therefore, we need to emphasize the concept behind the brand to reinforce its brand image to target audiences.

To establish the idea that Moleskine inspires idea and thought, we look for a metaphor, a lighting light bulk that can relate Moleskine and inspiration.

We discover the big idea and successfully create a brand image.