We focused on creating a global campaign that would highlight Samsung’s products -Galaxy S7 phones, 360 camera and Gear VR -within out-of-home, magazine and digital during the holiday season.

The iconic blue box houses not only a Samsung gift, but offers a festive peek into a world of possibilities. The seasonal settings inspire people to think of Samsung beyond just hardware and to explore what a technology gift can really do.

The campaign was implemented globally, from storefronts to OOH to dotcom, from November 2016 to January 2017.