The goal was to create a brand identity for an annual event held in Austin, TX that aims to provide a platform for aerial artists of all apparatuses.
Approach
I created a color palette inspired by old circus posters, simplified the logo to create an abstract figure in movement, and utilized photography to show the power, boldness and artistry that comes from an aerialist.
Results
The brand successfully displays the athleticism, artistry, and passion that it takes for the athletes to participate in the event.
