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Bestore is a leading enterprise of leisure food in China, with over 1800 sku of products. Handy Gift is a major series among all, as the branch market of gift is targeted to reinforce its share of snack market. Different consuming scenes are studied before packaging design is conducted. Chinese use leisure food as handy gift when they visit families and friends. Unlike costly festival gifts, handy gifts are given more casually and cost much less.
To attract more attention from female consumers, a belt is design as a symbol for the series, conveying a sense of profession and health and telling people that it is not causing increase of weight. The belt, reminding people of slim waist and health, is a united visual sign so the background packaging graphs can be different in any possible way. Repeating certain rules will bring order and thus serial unity. The patterns on the box are all tilted at a 45°angle. Therefore, the appearance of handy gifts is rhythmic and distinct.We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products. The handy gifts have been launched to market gradually. The products show up on shelves or counters in good order and eye-catching colors. The belts, the illustrations, the layouts, the textures of packages are a plus to the products , showing up to consumers’ surprise.
The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of dear flowers or wines. Bestore handy gifts can be functional of conveying gratitude and reflecting personal aesthetic orientation.