GTE Financial wanted us to create a series of fun, breakthrough TV spots on a limited budget that would promote their innovative online technology which enables people to do all their banking from home – fast and easy.
The campaign was designed to show how almost everyone loves GTE’s amazing online banking technology. Well, except for in this particular spot -- an older gentleman. He preferred the traditional, more challenging ways of banking that required to people to go to the facility in person and wait in lines, which helped build their character and resolve.
The campaign has been very well-received by GTE Financial. The commercials have helped to separate them and their innovative online benefits from other area credit unions and banks. They’ve heard many positive comments about the comedic commercials via social media. Most importantly, these spots combined with other marketing efforts have helped to make people more aware of GTE Financial and have helped grow their membership base.