The poster was to announce the Lyceum Fellowship’s annual competition for architecture students. The upcoming 2023 competition, “Old Town Mall—Reimagined,” was authored by Douglass Alligood, AIA, LEED AP, NOMA, 
Partner, Bjarke Ingels Group: BIG. From the Lyceum Website: “The Old Town Mall, the long abandoned outdoor pedestrian retail mall in the heart of Baltimore’s "Black Butterfly", is the site of our 2023 competition. Centering on benefit to the neighborhood, students are challenged to redevelop the four-block, 16-acre parcel. Designers will explore new programs for the site, study preservation vs. demolition options, evaluate public vs. private uses, and propose methods for engaging the community.”

Our charge was to develop the poster to convey the character of the assignment without suggesting a specific solution. We constructed the posters’ image as three-dimensional model, whose forms and surfaces were shaped by characteristics of the proposed site, required structures, and functions. The success of the photographic image hinged on both the symbolic (design) and the physical (constructed) qualities of the model. Lighting amplifies its structural and textural qualities. The three-dimensional forms were translated through photography into the two-dimensional poster.