A project to develop a brochure for a senior citizen to build awareness of the importance of preventing periodontal diseases. It is advocated by DDS Hiroshi Miyashita, a pioneer of periodontal disease treatment in Japan. This brochure's purpose is not collecting customers to a clinic but mainly to promote prevention of periodontal disease.
"Biting with your own teeth and jaws" is essential to our health. We used images with bite marks as impactful key visuals for the brochure. With unique copy and clean layout positively depicts the importance of prevention, eradicating the negative image of the disease.
Inquiry to the clinic increased, patients who want prevention treatment increased.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP