WPA Pinfold was briefed to redefine the brand and position it fit for market – the new brand had to appeal to the world’s leading architects and designers and also had to act as an added value endorsement on the furniture and accessories.
The brand marque combines the initials R and S with the golden ration, to create a unique and stylish symbol that reflects the elegant lines of the handcrafted furniture. The classical typography and introduction of ‘English’ reinforces Rebecca Scott’s nod to the Arts and Crafts movement.