
- Award
- Merit
- Design Firm
- WPA Pinfold
- Client
- Rebecca Scott
- Designer
- Stuart Morey
- Sai Cook
- Chris McMahon
- Category
- Branding
- Country
- United Kingdom
- Award
- Merit
- Design Firm
- WPA Pinfold
- Client
- Rebecca Scott
- Designer
- Stuart Morey
- Sai Cook
- Chris McMahon
- Category
- Branding
- Country
- United Kingdom
- Title
- Rebecca Scott
Assignment
Rebecca Scott specialises in classic, handcrafted English furniture, with a contemporary twist. Scott and Rebecca Glazebrook had built up the business to be one of the UK’s leading luxury furniture makers with clients across the globe and a prestigious showroom in Chelsea. However, their brand did not match up to the status of the business.
Approach
WPA Pinfold was briefed to redefine the brand and position it fit for market – the new brand had to appeal to the world’s leading architects and designers and also had to act as an added value endorsement on the furniture and accessories.
The brand marque combines the initials R and S with the golden ration, to create a unique and stylish symbol that reflects the elegant lines of the handcrafted furniture. The classical typography and introduction of ‘English’ reinforces Rebecca Scott’s nod to the Arts and Crafts movement.
Results
The refreshed brand was launched at the prestigious Decorex International Show which is synonymous with luxury products. The brand was activated with new stationery, marketing communications and point of sale materials.
Contact Information
- Company Name
- WPA Pinfold
- Phone
- 0113 244 8549
- design@wpa-pinfold.co.uk
- Website
- www.wpa-pinfold.co.uk
- Address
- Ex Libris, Nineveh Road
Nineveh Road
Leeds, West Yorkshire
LS11 9QG GB