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Rebecca Scott specialises in classic, handcrafted English furniture, with a contemporary twist. Scott and Rebecca Glazebrook had built up the business to be one of the UK’s leading luxury furniture makers with clients across the globe and a prestigious showroom in Chelsea. However, their brand did not match up to the status of the business.
WPA Pinfold was briefed to redefine the brand and position it fit for market – the new brand had to appeal to the world’s leading architects and designers and also had to act as an added value endorsement on the furniture and accessories.
The brand marque combines the initials R and S with the golden ration, to create a unique and stylish symbol that reflects the elegant lines of the handcrafted furniture. The classical typography and introduction of ‘English’ reinforces Rebecca Scott’s nod to the Arts and Crafts movement.
The refreshed brand was launched at the prestigious Decorex International Show which is synonymous with luxury products. The brand was activated with new stationery, marketing communications and point of sale materials.