The assignment was to illustrate how strong and long-lasting OPI can be, since it can stay on even in harsh conditions.
Approach
OPI nail polish is just as tough and resilient as its wearer. By contrasting the strenuous physical activity of the wearer with the pristine condition of the nail polish, these ads show both the strength of OPI and women in general, defying the stereotype that nail polish is frivolous and for weak women.
