When MCA Denver hosts their annual Luminocity Gala, the VIP invitation typically includes some sort of collectible display piece. This year, EBD was asked to create an invitation celebrating the work of the museum's architect, Sir David Adjaye, along with the 10-year anniversary of the museum’s building.
David Adjaye is best known for using light, pattern and shadow, along with a creative use of industrial building materials, to define his architecture. EBD employed his techniques to create a custom boxed invitation, mimicking the MCA Denver building, while using pattern and metallic ink to allow the shadow of the matte black paper to filter through.
300 table sponsors received a matte black box, reminiscent of the tinted glass of the museum, wrapped in a metallic printed band with the name of the event hidden within the pattern. Upon opening the box, sponsors unfolded a collectable piece with handmade metallic paper and a die-cut urban pattern, that upon closer look, spelled out the name of the event. Matte black RSVP cards and additional event information were also included in the box. And nestled in the bottom? Black analogue tape ribbons, a creative use of an industrial material.