Different individuals are composed of complementary colors that become black when mixed, where black has the meaning of absorbing everything as one's own.In addition, to express the balance (BALANCE) most intuitively, the basic shapes, spheres and columns, were used to implement images stacked narrowly in the center, and the process of balancing, which was not easy, was expressed as blur and image distortion.
In typography, W, A, V, and O were combined in a straight line in "NEW BALANCE VISUAL SHOW" to match the main image and atmosphere.