
- Agency
- ShenZhen Lingyun creative packaging design Co.,Ltd.
- Client
- Beijing YiQiHe Technology Co., Ltd.
- Designer
- Xiongbo Deng
- Category
- Retail
- Country
- China
- Title
- TianYuKong
- Agency
- ShenZhen Lingyun creative packaging design Co.,Ltd.
- Client
- Beijing YiQiHe Technology Co., Ltd.
- Designer
- Xiongbo Deng
- Category
- Retail
- Country
- China
- Title
- TianYuKong
- Design Firm
- ShenZhen Lingyun creative packaging design Co.,Ltd.
- Chief Creative Director
- Xiongbo Deng
Assignment
This distilled spirit product from China is named “Tian and Kong”,meaning the sky and emptiness. In Chinese writing, what differentiates “Tian and Kong” from “Tian Kong” (meaning the sky) is only the adding of the word “and”, but in terms of meaning, the former carries a little more sense of romance, which is the key element that separates this brand from other traditional liquors on the Chinese market.
Approach
To be better in line with the product’s unique style, the container is designed to present an asymmetrical streamlined appearance, and several reverse hollows are made at the bottom to look like rolling hills. With the semi-transparent image of an whale on the container and above the “hills”, the entire design displays a fantastic scene just like a big fish is soaring in the sky, which also interprets how we understand the spirit of the brand “Tian and Kong”.
Results
At present, this product is sold on the Internet in China
Contact Information
- Company Name
- ShenZhen Lingyun creative packaging design Co.,Ltd.
- Phone
- +8618680357101
- 2312936906@qq.com
- Website
- http://www.lingyuncy.com/
- Address
- A203 Phase II Innovated and Creative Service
Industiral Park,No.126,WanXia Road,SheKou,NanShan
ShenZhen, Guangdong
518000 CN