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Oceans Initiative is a team of scientists on a mission to protect marine life, including whales, dolphins, sharks, salmon & seabirds. They spend half of their time in the field and the other half using science to inform smart decisions to conserve wildlife. Oceans Initiative's tagline is "Science for the Sea." I wanted to make a poster that captured both the beauty and the science of what they do.
Using a cymatic visualizer, CymaScope, I played a humpback whale song that Rob Williams (of Oceans Initiative) had collected. The cymatic visualizer reacted to the notes of the whale song, and through this I gathered hundreds of images. I then went back through the imagery and selected the most striking images and composed the poster, while integrating the subtle "ocean" type.
This process yielded a poster that embodies both beauty and science, which is at the core of what Oceans Initiative does.