Naked Juice - ‘Mighty. Good. Juice.’ Campaign - World Trade Center Installation
Audrey Davis, Imaginary Forces
Theo Daley, Imaginasry Forces
Amanda Civitello, Creators League Studio
Will Arnold, Imaginary Forces
Kyra DeMarco, Imaginary Forces
Louis Arbetter, Creators League Studio
Jon Hassell, Imaginary Forces
Kristen Casazza, Imaginary Forces
Vince Van Bael
Associate Creative Director
Michael Somoroff, Imaginary Forces
Create the first digital art installation piece designed to complement World Trade Center architecture and support Naked’s new ‘Mighty. Good. Juice.’ campaign.
Naked Juice only uses the best ingredients. What better way to showcase them than a larger-than-life, attention-grabbing, anthemic fashion?
To pull it off, we made it rain vibrant, mouth-watering fruit and veggies in this first of its kind art installation at the World Trade Center.
Viewed more like an art gallery than a traditional out-of-home space, the ‘raining fruit’ experience added life to the clean, modern lines of the space, while paying tribute to Naked’s belief in fresh and delicious fruit and veggie nutrition.
Hundreds of thousands of commuters walk through this space every single day, allowing Naked to give them all a taste of the new campaign and the goodness inside every bottle.