Reinvigorate LaCrosse Footwear's brand relevance amid a crowded category.

By honoring the hard-working people that wear LaCrosse Footwear's boots everyday--both hunters and those living a more rural lifestyle--Shine United captured footage in a multitude of authentic environments with real people, and paired it with a powerful message of respect and admiration to demonstrate that they are all part of the LaCrosse family.

The video generated over 135,000 views across LaCrosse Footwear's social platforms and contributed to increases in consumer appeal, message salience and brand consideration.