We created a Christmas campaign which allowed individuals to create unique snowflakes at the click of a button.
We designed and developed an online snowflake generator, which enabled users to create intricate and distinctive snowflakes in a matter of seconds, which were then included in an online snowstorm. A hard copy mailer was also designed and produced, showcasing the compendium of snowflakes crafted by WPA employees.
Following the campaign, selected snowflakes were printed onto acetate giving an authentic icy and Christmassy feel to our studio.
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