The symbols in the label (cloud, rain, worm, vine leaf, sun, grapes, bio (organic), seven soils, soil microorganisms, water, soil, roots ) arise from a synthesis of all the natural elements involved in the process of crafting this wine. From environmental issues, to the terrain, the terroir, and even a representation of the tulip-shaped vats where the wine aged.
The main goal was to translate a concept: an organic wine explained using universal icons. Since this is the first wine of the brand with organic certification, the aim was to establish a niche of solutions that were a visual expression of the land and its elements.
The sun and cloud represent the weather conditions, the vine leaf and bunch of grapes represent the grape varieties, the waves, stones and roots stand for the soils, and the two bugs represent the life in these soils. There are also two characters: a “b” for biológico (the Portuguese term for ‘organic’) and a “7” for seven soils, in other words, the seven types of soil at Herdade do Esporão. The icon of a cement tulip represents the wine’s ageing method.
The colours chosen arise from the wine’s expressive character and concept. Land for the red wine and the stone for the white wine. Above all, the colours derive from the intended materiality. The land should be warm, red, almost clay. The stone had to be mineral and cold. Aside from the colour, it was also important to use a relief that emphasises the expression of this materiality.