Our assignment was to create a poster for the 10th anniversary of the World Trade Center attack for the Outdoor Advertising Association of America and its member companies.
We asked people to reflect for a moment. And in doing so ourselves, we captured the simple visual metaphor.
The poster was admired by both New Yorkers and Americans alike. It was featured on 300 digital airport displays across the U.S. on Sept. 11, 2011. We also received numerous requests to be included in poster projects, books, events, and more. And we can only hope that it generated a few moments of reflection