Find a way to bring a newfound awareness to the effects of Alzheimer's.
When it comes to Alzheimer's, people can sympathize, but rarely empathize - as most do not suffer from the disease. So using the live-streaming platform, Periscope, we sought to show people Alzheimer's from a whole new P.O.V. - through the eyes of those who have it.
People were able to relate to the disease in a new way, not only because they could experience it through someone else's eyes, but also because they could easily share their feelings and thoughts of what they had learned on Twitter - thus spreading awareness for the cause.