The goal of this project was to create a pictorial mark and propose a name using a morphological approach to combine two different objects.
The process began with an extensive wordlist of different categories, then exploring a plethora of thumbnails. The strongest ideas were then vectorized and refined using Adobe Illustrator. After successfully creating a black and white mark, color and type were explored and added.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US