Increase public awareness and sign up to Open Studio – a programme of short courses in art, design and making run by The Glasgow School of Art.
We made a big impact with posters in both print and digital across Glasgow – predominantly the Subway – we played with the type as our main concept, keeping the information as large and prominent as possible. We built up layers of type with the circles working as an opening or window, using the ‘o’ in ‘open’ as a device.
Claire Biddles, Communications Officer at Glasgow School of Art, said: “We really enjoyed working with Cause & Effect on the Open Studio campaign. They responded creatively to the brief, and created visuals that felt fresh and contemporary. We especially appreciated how they developed the visuals to create a coherent sub-brand. And we loved the additional digital posters that were created this year, that we used on digital billboards across the city. They were fun, eye-catching, upped our presence and made our campaign stand out from the crowd.”