Dove/Galaxy is famous for a select range of silky smooth favorites such as the iconic foil-wrapped bar. Around the world, the brand offers a vast array of multi-sensorial experiences beyond pure chocolate. Known as Galaxy in the UK and in much of the world, and as Dove in China, the brand has the largest portfolio of products globally. But it had lost its way and was not delivering against the new codes of pleasure. The design system was dated and not prepared for the future innovation pipeline on a global level. We wanted to ensure the design system is ownable, desirable and is navigable enough to fulfill endless, future product innovation.