Create a consumer package design for 1-2 beverages that uses concept as the primary driver for the look and form of the container.

Cogito Vineyard is a French wine company that specializes in US imports of philosophy-themed wines for the curious drinker. From René Decartes’ infamous “Cogito, ergo sum” (I think, therefore I am) comes a new line of wines for those interested in sipping while discussing life’s biggest questions and ideas. Cogito Vineyard transports the drinker back to the French cafés of the earlier 20th century, where notorious philosophers would congregate. The packaging is reminiscent of old-style telegrams, stationary, and letters used throughout the first half of the 20th century. Each bottle of Cogito is accompanied by a removable back label on which a question relative to the featured philosopher's work serves to spark dialogue at social gatherings.

Cogito Vineyards has experienced immense popularity with the target audience. Sippers adore the wine for its nostalgic packaging and philosophical questions on the peel-away labels. Online reviews have mentioned that a single bottle has created many memorable conversations with friends.