We were assigned a specific package and asked to fill and design it.
I wanted to use the window as a way to interact with the product. I chose children's socks to fill the package, and wanted to create a package that was more than just a container for the socks, but a whole experience for both the children and parents.
Cozzzies are the ultimate children’s socks because they’re more than socks, they’re a friend for your feet! Bright, playful illustrations were created that utilize the open circular window as a way to show off the sock’s softness and pattern. In addition, the sleeping animals are dreaming of Cozzzies while they are also wearing the socks.
On the back of the Cozzzies package you can find a story about each character. These stories are meant to be read aloud by parents to their children. The stories use alliteration to speak about important lessons these animals were taught. Not only are Cozzzies socks, but they speak to a deeper meaning that will help children learn and grow.