#BanishPHLth is an anti-litter initiative based in Philadelphia. It aims to change the current narrative on civic pride by using bold, brash, “Philly Tawk,” and iconic cultural references to stress the importance of personal responsibility.
Designed to be run by the Philadelphia Streets Department, #BanishPHLth aims to deliver 5,000 branded trash bags to homes in 10 neighborhoods with hopes that they will inspire Philadelphians to help keep their streets clean. Each bag is designed to hang on residential door knobs with a magnetic brochure containing information about how to further get involved with the program.
The content for #BanishPHLth was directly inspired by Philly’s unique cultural heritage and linguistic quirks. Short form copywriting took many iterations before arriving at the final designs.
Mood Boards + Color Studies + Industry Comparisons
The following features help reflect meaning and define #BanishPHLth’s visual language:
- Bold, brash typographic messages alluding to the City’s historic, athletic, and political culture
- Eye catching color palette pulling from Philly’s historic roots while adding fun, contemporary tones
- Large scale to usher a sense of urgency
- Varied and dynamic typographic layouts